Concentrate efforts to win swing ridings for the Conservatives.
From the Hill Times in Dec 2008
Crestview Public Affairs Co-founder Mark SpiroIn charge of the Target Seat Management Unit. (I absolutely love that name!)
Mr. Spiro is a "brilliant mind" who was a key adviser and top organizer on the federal Conservatives' recent electoral successes. He focused on helping the Conservative Party win several of the swing ridings in the last election to increase their seat count in the House of Commons by 20 seats.
From the Hill Times Sept 2009
Mark Spiro, a senior Conservative who in the past campaigns was in charge of target seat management, is returning to the same role.From the Hill Times April 2011
One Tory said Mark Spiro, founder of Crestview Public Affairs who was a federally-registered lobbyist in 2006 and 2007, is once again helping the Conservative war room's target seat management unit, as he was in the 2006 and 2008 campaigns.So, when RossK and I noticed a line in Lawrence Martin's column on the Conservative shenanigans in Saanich-Gulf Islands during the 2008 federal election ...
Mr. Giraud, the Lunn campaign manager, was categorical: “Nobody has ever asked me to do dirty tricks.” But it’s conceivable they were done without his knowledge. The party had a separate team, he said, that worked on swing ridings.It forced us all to look a little deeper. Is Mr. Giraud pointing a finger? Certainly he wasn't pointing at himself and we can easily marry up his description with the Conservative Target Seat Management Unit.
(You just can't know how much I actually love that name. They should all have little unit patches on their left shoulder. Something like a cell phone with a thunderbolt through it. And a motto! They should have a motto. I'd suggest an informal one from my old unit but I'm pretty certain we're still using it. You fight dirty; We fight dirty).
Over to The Gazeteer!
Hat tip to Beijing York in comments.